Project Brief:
Bring to life the HCLTech and GSMA collaborative report on transitioning towards a TechCo model, with a focus on AI, infrastructure, services, workforce and ecosystem partnerships. A research piece examining how the telecommunications industry is evolving from traditional connectivity providers into technology-led businesses. The report explores the key shifts, opportunities and challenges shaping this trend.
My Role
Led the design execution with my team, developing the visual direction and extending it across the report, illustration system, landing page, newsletters, social media and supporting campaign assets.
Challenge
The challenge was to create a distinctive visual language for the report without falling back on familiar telecom clichés such as towers, antennas and network signals. We developed a conceptual visual metaphor around connection, transition and convergence, using recurring architectural forms, pathways, people and a central sphere to represent the changing relationship between technology, businesses and ecosystems.
Results
Established a cohesive visual identity for the research that gave the report a distinctive point of view while remaining aligned with HCLTech’s brand. The system was extended across multiple communication touchpoints, creating consistency between the research and its wider launch campaign.
Digital Impressions
Communication Touchpoints
