Project Brief:
Create an interactive periodical asset for HCLTech’s ongoing campus engagement initiatives designed to connect with students and prospective graduates across universities. What began as a conventional recruitment communication evolved into a dynamic, trend-led platform built around culture, technology, events and interactive experiences.
My Role
Led a new scalable design system , developing the creative direction, extendable monthly themes, visual language, layouts, interactive content and gamified experiences while working within HCLTech’s strict brand ecosystem.
Challenge
The challenge was to make HCLTech feel more relevant and exciting to campus audiences without compromising its brand guidelines. We pushed the boundaries through trend-led themes, unconventional compositions, cutouts, pop-ups and interactive gamified experiences, turning a conventional newsletter into something students would actively engage with.
Results
Successfully crafted a new approach and transformed the newsletter into an ongoing campus engagement platform. The program continues to evolve with new themes, content and interactive experiences, strengthening student engagement around HCLTech’s campus hiring initiatives.
Digital Impressions Across HCLTech's Affiliated Campuses
Editions and Counting
