Project Brief:
Design and launch HCLTech’s AI Impact Imperatives 2026, an AI research report exploring the key imperatives shaping enterprise AI adoption and impact. The project extended beyond the report itself into an integrated launch ecosystem spanning digital, social, motion, outdoor and web.
My Role
Led the design execution with my team, developing the visual direction and extending it consistently across the report and campaign ecosystem. Contributed to the report design, illustration style, landing page, launch campaign, teaser and post-launch videos, social media assets, digital advertising and outdoor branding.
Challenge
The challenge was to create a distinctive visual language for the AI research while staying within HCLTech’s evolving brand ecosystem. As the brand was moving towards a more glass-led visual direction, we explored how to retain the recognisable HCLTech illustration language while giving it a fresh, campaign-specific character.
We developed a hybrid illustration approach using layered compositions, watercolor-inspired textures and depth, creating a visual system that felt more editorial and human while still communicating the complexity of AI and enterprise transformation. The system then had to scale seamlessly across static, motion, digital and physical touchpoints.
Results
Established a cohesive visual identity for the report and its launch campaign, extending the research into a connected experience across content, motion, digital and outdoor. The system enabled the report to move beyond a standalone publication into a broader campaign designed to build awareness, drive engagement and create a consistent visual presence across the launch journey.
Digital Impressions
Communication Touchpoints (OOH, Print, Social Media, Web, Events)
