Project Brief:
Fosfor, Decision Intelligence Saas Product by LTIMindtree Event: SNowflake Summit 2024 Objective: Establish Fosfor as a market leading decision intelligence platform and piggy back on Partner and parent brand value in market to increase Fosfor's brand awareness
My Role
Led the creative direction and execution of the event campaign across multiple touchpoints, including booth graphics, digital campaigns, social media, keynote presentations, motion graphics, marketing collateral and event branding. Developed a scalable visual system that aligned with the Fosfor brand while adapting seamlessly to the Snowflake ecosystem, ensuring consistency across every customer interaction.
Challenge
The challenge was translating a newly established brand identity into a large-scale global event while maintaining consistency across a wide range of formats and environments. The campaign needed to communicate complex AI and data capabilities through a modern visual language that worked equally well across digital experiences, large-format environmental graphics, print collateral and motion assets.
Results
Delivered a unified campaign that strengthened Fosfor's presence at the Snowflake Data Cloud Summit through a consistent visual identity across digital and physical touchpoints. The campaign enhanced brand visibility, supported product storytelling and created a cohesive event experience that extended before, during and after the conference.
Impressions
MQL's Generated
