Project Brief:
To reimagine Fosfor, LTIMindtree’s data and AI’s biggest business bet in 2024 evolve into a future-forward brand that could meet its customers where they are headed. The company wanted to do this by completely overhauling how it creates value for its customers, along with a compelling story to complement this approach and a solid visually refreshed identify to amplify this story.
My Role
Develop the new Fosfor brand identity, including the logo, visual language, typography, color system and overall look and feel.
Extended the identity across the website, campaigns, social media, motion graphics, videos, product collateral, sales materials, publications and event branding.
Challenge
The key challenge was creating a distinctive identity for a rapidly expanding data and AI portfolio while ensuring it remained scalable across all touchpoints.
The system also needed to translate consistently across digital, print, motion and physical environments.
Results
Established a unified and scalable brand ecosystem for Fosfor across customer, product and marketing communications.
The new identity was implemented across more than 200 assets and activated at global industry events such as Snowflake Summit, creating a consistent experience across digital and physical touchpoints.
Digital Impressions on Brand Launch Across Platforms (Social, Web, PR)
Award Win
