Project Brief:
Devise a new design identity for HCLTech’s global thought leadership report on product-aligned, AI-led operating models. The visual system needed to translate themes of agility and momentum across static and motion formats.
My Role
Led the creative exploration and design execution in collaboration with the HCLTech brand team. Developed a movement-led visual language inspired by expressive dance and long-exposure photography, using human motion as a metaphor for organizational agility and flow.
Extended the master design direction across the report, teaser film, event branding, social media, motion assets and marketing toolkits.
Challenge
The key challenge was maintaining the high-exposure movement aesthetic consistently across multiple formats while simplifying a research-heavy narrative.
The process involved experimentation with photography, compositing, AI-assisted asset generation and motion design while ensuring brand alignment.
Results
Created a cohesive and scalable campaign system that gave the report a recognizable visual identity across digital, print, social and event touchpoints.
Campaign Assets
Repurposed Content Formats
