Project Brief:
Create a scalable visual identity and brand system for AI Force, HCLTech’s enterprise AI platform bringing multiple AI-powered products and solutions under one ecosystem. The system needed to support a growing product portfolio across internal and external communications.
My Role
Led the design execution from my team in collaboration with HCLTech’s internal design lead.
Contributed to the development of the complete brand system, including logo architecture, typography, color, iconography, imagery, layouts, components, templates and usage guidelines.
Extended the system across sub-product identities, websites, launch campaigns, social media, motion graphics, emailers, brochures, battle cards, release notes and internal communications.
Challenge
The key challenge was creating a distinctive enterprise AI identity without relying on conventional futuristic or technology-led clichés.
The system also needed to accommodate multiple product lines while remaining easy for different teams to implement consistently.
Results
Established a unified and scalable brand ecosystem for AI Force and its sub-products, supported by detailed guidelines, templates and reusable components across product and marketing touchpoints.
Brand Assets
Brand Applications
